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 Here
you find a list of our recommended text and materials for both continued
learning and reference purposes. To learn more about the item, click
on it to go to Amazon.com. If you would like to submit a recommendation,
click here to
email it to us.
  Recommended
For: The World Wide Web / Internet
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 The
Internet For Dummies
You know it's out there, but you
don't really know where. You've heard that it can be
a lot of fun and extremely useful, but you don't know
where to start. While everyone's talking about the Internet,
not all that many people actually know how it works.
For those who don't know the difference between getting
in line and going online, this simple guide takes the
fear out of surfing the Net for the first time. And
even if you've already ridden a few cyberwaves, there's
still plenty to learn from this easy-to-understand audio.
Written by an Internet moderator/instructor, a technical
writer, and a teacher who specializesin explaining computers
to beginners, The Internet for Dummies fills you in
on just what's available and how to use it. Quicker
than you can say "web site," you'll be crusing
the information superhighway,with the world literally
at your fingertips.
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 Get
on the Net: Everything You Need to Know About the Internet,
Including the World Wide Web and Addresses for Hundreds
of Fun and Useful Sites.
This comprehensive guide from internet
expert Robert Pondiscio covers everything kids need
to know about: 1. How to get online, 2. Web basics,
with a guided tour of the Web, 3. Communicating online
through e-mail, chat and news groups, 4. America Online
and other internet service providers, 5. Staying safe
online, 6. Free stuff, fun and games, and multimedia,
7. Sites for kids and families, 8. How to get parents
hooked on the internet and much much more.
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| Recommended
For: Web Design |
 Designing
Web Usability: The Practice of Simplicity
Creating Web sites is easy. Creating
sites that truly meet the needs and expectations of
the wide range of online users is quite another story.
In Designing Web Usability: The Practice of Simplicity,
renowned Web usability guru Jakob Nielsen shares his
insightful thoughts on the subject. Packed with annotated
examples of actual Web sites, this book sets out many
of the design precepts all Web developers should follow.
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 Robin
Williams Web Design Workshop
Web Design in a Nutshell, Second
Edition contains the nitty-gritty on everything you
need to know to design web pages. It's the good stuff,
without the fluff, written and organized so that answers
can be found quickly. This completely revised and expanded
second edition is chock-full of information about the
wide range of front-end technologies and techniques
from which web designers and authors must draw. Web
Design in a Nutshell, Second Edition is an excellent
reference for HTML 4.01 tags (including tables, frames,
forms, color, and cascading style sheets) with special
attention given to browser support, platform idiosyncracies,
and standards. You'll also find lots of updated information
on using graphics, multimedia, audio and video, and
advanced technologies such Dynamic HTML, Javascript,
and XML, as well as new chapters on XHTML, WML, and
SMIL. This book is an indispensible tool for web designers
and authors of all levels.
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 Web
Design in a Nutshell
Because "there's more to Web
design than Photoshop and HTML," this book covers
everything for the working Web designer including "how
to survive dealing with clients." Although Dreamweaver,
GoLive, Photoshop, and other applications are mentioned
(Flash even gets its own chapter), the book covers the
gamut of Web design and technology issues rather than
focusing on an individual application. Each chapter
is divided into sections, often no more than a couple
of pages long. The chapter on backgrounds, the area
of a Web page that seems to attract the worst design
crimes, shows you how to avoid "the heartbreak
of bad background design" in no less than eight
sections. In many books this subject would be lucky
to get eight paragraphs; this book uses a clear two-column
layout and plenty of real-life example screen shots
to get the message across. Some pages consist only of
captioned screen shots providing a great source of visual
ideas. There's a good balance between purely design-related
issues and the technical stuff. Subjects like search
engines, embedded fonts, DHTML, and forms are given
a thorough overview, highlighting the main issues, and
links to sources of more in-depth information are often
to be found at the end of the chapter.If you like to
learn by example and see yourself more as a designer
than a programmer, but want a working knowledge of current
Web technologies from a book that you can read away
from your computer, this is it.
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 Web
Redesign: Workflow That Works
Anyone who has managed the process
of developing or redesigning a Web site of significant
size has likely learned the hard way the complexities,
pitfalls, and cost risk of such an undertaking. While
many Web development firms have fantastic technical
expertise, what sets the topnotch organizations apart
is the ability to accurately manage the planning and
development process. Web Redesign: Workflow That Works
directly addresses this crucial area with a specific,
proven process. This brief but important book lays out
a specific five-step strategy--called the Core Process--that
can always be applied to the development of Web sites
and fine-tuned to almost any type of project. Each step--defining
the project, developing site structure, visual design
and testing, production and QA, and launch and beyond--contains
three related but distinct tracks. The text begins with
a brief overview of each of the steps, then delves deeper
into each with detailed explanations as well as specific
forms and project-management strategies. This book does
not cover back-end, server-side programming. Instead,
it focuses primarily on the visual, conventional components
of a Web site. Authors Kelly Goto and Emily Cotler compiled
this book in an attractive, easy-to-read format. This
process guide uses numerous full-color screen shots
to illustrate site examples, as well as plenty of site
diagrams and sample forms. The book even has a companion
Web site with downloadable forms in PDF format to put
the Core Process into immediate action.
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| Recommended
For: Flash Design |
 New
Masters of Flash: The 2002 Annual (w/ CD-ROM)
The text gives competent web artists
inspiration on cutting-edge Flash design techniques,
as well as serious tutorial information on how to build
top class effects. The format builds on the best of
the original best-selling volume, New Masters of Flash,
while improving in such areas as generic customizable
code examples. The talents, the inspirations and effects
are all of the moment and represent the mature and expert
deployment of the staggering new capabilities of Flash
5 ActionScript. This book offers immediate insight into
the design approaches of 15 globally known designers.
There is step-by-step deconstruction of cutting-edge
design effects, both from the original designer’s
p.o.v, PLUS an editorial commentary. Included is a CD-ROM
with animated tutorials and video interviews with authors.
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 ActionScript:
The Definitive Guide
This guide is for web developers
and web authors who want to go beyond simple Flash animations
to create enhanced Flash-driven sites. The book covers
fundamental programming concepts; components, syntax,
and usage; and how to use common applications. It includes
a concise and detailed reference section that makes
all ActionScript globals, properties, and objects easy
to find and understand. This combination of ActionScript
fundamentals, applications, and handy quick reference
will have readers scripting like pros. Text giving ActionScript
programmers a refresher course, with a solid theoretical
foundation. Offers experienced programmers practice
leveraging JavaScript knowledge against Flash-specific
concepts, with meticulous coverage of documented and
undocumented concepts that go beyond theory. Includes
a companion Web site.
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 The
Art of Cartooning with Flash (w/CD-ROM)
An indispensable resource for those
interested in cartooning with Flash! This unique book
contains superb coverage of proper animation technique
and practice, focusing on cartooning using Macromedia
Flash. Written by professional animators, cartoonists,
and computer artists and presented in a beautiful, full-color
package, this book offers real-world examples, step-by-step
explanations, and helpful diagrams. The CD includes
lesson tutorials (using sample animated characters),
a trial version of Flash 5, Flash toys and games by
Twinkle, sound and graphics tools, and links to studios
as well as learning and job resources.
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| Recommended
For: Ecommerce |
 The
Complete E-Commerce Book: Design, Build & Maintain
a Successful Web-based Business
Make your e-commerce vision a success
with this comprehensive, step-by-step handbook. Whether
your company is a startup or well-established, you'll
learn how to plan, implement and operate a successful
e-commerce site - from selecting the right software
through fulfilling orders. The expert author starts
by helping you plan the customer experience and design
an effective, easy access interface. You then progress
to cutting-edge programming techniques and robust server
configuration. Next, you'll master site marketing, customer
service, order processing, warehousing and shipping.
Along the way are plenty of real-world examples of Web
sites to explore so you can learn what to do - and what
not to do. Using this book as a tutorial and a reference,
you'll learn how to: 1. create a custom business model
for success, 2. select the software, hardware and hosting
service that will best meet your needs, 3. Master outsourcing,
building traffic, order processing and fulfillment,
4. Choose the type of site that will fit your needs
by reviewing current examples of brochureware sites,
online stores, subscriptions sites, cyber malls and
more. 5. Choose the right vendors and consultants to
get the job done - and learn how to manage their work
effectively, 6. Build a web site that stands out form
the rest, and 7. Keep your customers happy with easy
access, prompt delivery, good customer service and continuous
enhancement of site quality and content. Business owners,
Web entrepreneurs and everyone who's involved with setting
up and rolling out an e-commerce site will find answers
to their business and technical questions in this all-in-one
handbook!.
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 Beyond
"e": 12 Ways Technology is Transforming Sales
& Marketing
The dizzying barrage of new marketing
technologies is leading to confusion, the rule of hype,
and bad marketing investments and decisions. Beyond
"e" is designed to help sales and marketing
executives look beyond current e-business fads to understand
the fundamentals that will distinguish sales and marketing
leaders in the future. The book provides a blueprint
for using advances in technology--including but not
limited to the Web--to get more marketing power for
less money. Drawing on case studies from leading marketers
such as IBM, Eastman Chemical, eBay, CitiGroup, GM,
Dell and many others, author Stephen Diorio explains
how sales and marketing leaders can: * Identify where
technology can help them grow their businesses faster
and get more mileage out of their sales and marketing
dollars; * Develop an action plan to take action today
and create competitive advantage tomorrow; * Anticipate
the dramatic changes technology will bring to traditional
marketing operations, marketing channels and customers
in the coming decade. The winning strategies in Beyond
"e" are based on original best practices research
and interviews with thousands of customers and sales
and leading marketers, and technology trend analysis
from the META Group--the leading IT advisory firm.
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| Recommended
For: Misc. |
 Designing
Web-Based Training: How to Teach Anyone Anything Anywhere
Anytime
The surge in the number of online
training sites has created an unprecedented demand for
experts who know all aspects of Web-based training (WBT)
site design. Written by bestselling author William Horton,
this book provides the hands-on and practical guidance
that trainers demand. Packed with over 100 examples,
this well-illustrated guide walks you through every
phase of designing WBT, from analyzing your course requirements
and assessing the needs of potential students to designing
a course for a global audience. You'll find out how
to combine elements into effective and interesting learning
sequences, discover how to overcome any technical hurdle
that may arise, how to offer materials that motivate
learning, and how to use Web technologies to create
21st-century alternatives to traditional courses.
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